Halal industry news

Global Halal Food Market Forecast to Grow 6.2% Annually Through 2035

By Halal Food Pass Team · October 12, 2026

The global halal food market is forecast to grow at a compound annual rate of 6.2% between 2026 and 2035, according to an outlook published by IndexBox on October 5, 2026.

Under its baseline scenario, the market would be approximately 82% larger in 2035 than in 2025. For Canadian restaurants and food businesses, the outlook raises a practical question: how can they make their offering easier for halal diners to discover?

What is driving halal food market growth?

IndexBox identifies growing Muslim populations, rising incomes and demand for reliably certified products as key drivers.

Asia-Pacific, the Middle East and Africa are expected to lead expansion, while North America and Europe offer opportunities for premium halal products.

The outlook covers meat, packaged meals, beverages, bakery products and ingredients. Differing certification requirements and shortages of qualified auditors remain potential obstacles.

What this could mean for Canadian restaurants

For Canadian restaurant owners, a practical response is to improve the information customers use when deciding where to eat.

A useful restaurant presence should make it easy to find:

• The restaurant’s location and current opening hours.
• Its cuisines, dishes and menu highlights.
• Which items are halal and what supports those claims.
• Current offers and relevant dining options.

Clear information helps customers assess whether a restaurant matches their needs. Restaurants can then use relevant advertising to introduce their offering to people exploring suitable dining options.

Halal Food Pass’s growing reach

Halal Food Pass, a Canadian search engine for halal food, has seen strong growth in online visibility over the past three months, according to its privately held performance data.

Recent daily visibility reached approximately twice the level seen in mid-September, highlighting the platform’s expanding presence in halal food discovery.

This is an approximate comparison of daily visibility levels. It describes Halal Food Pass’s own performance and does not establish growth in restaurant sales or Canada’s overall halal food market. Detailed internal figures remain confidential.

Reaching diners through relevant food searches

Halal Food Pass helps people explore restaurants by location, cuisine and dish. For advertisers, that creates an opportunity to introduce their restaurant in a setting where visitors are already considering food options.

The platform’s approach to intent-based advertising is designed around the relevance of a restaurant to what someone is searching for and where they want to eat.

For example, a campaign for a kebab restaurant in Mississauga can focus on relevant local food searches. The aim is to connect a restaurant’s offering with a suitable dining interest and location.

Restaurant owners can discuss campaign targeting, available placements and objectives with the Halal Food Pass team.

Advertising opportunities for restaurants

Halal Food Pass offers clearly labelled advertising and promotional opportunities, including:

• Sponsored features in its news and guides.
• Website promotions for openings, menus, offers and events.
• Placements in its monthly email.

The format and scope are agreed for each campaign. Advertising is separate from restaurant rankings: paid placements do not purchase higher positions in search results or Best-of lists.

Restaurant owners can explore advertising opportunities or contact Halal Food Pass with their location, campaign objectives and preferred dates.

Frequently asked questions

How fast is the global halal food market expected to grow?

IndexBox forecasts 6.2% compound annual growth between 2026 and 2035 under its baseline scenario. This is a projection, not a guaranteed outcome.

Does the 6.2% forecast apply to Canada?

No. The figure is a global forecast and should not be presented as Canada’s growth rate.

Is Halal Food Pass growing?

Halal Food Pass’s privately held performance data shows an upward trend in online visibility over the past three months. Recent daily visibility reached approximately twice the level seen in mid-September. This measures visibility, rather than customer numbers or restaurant sales.

Where can restaurants advertise to halal diners in Canada?

Halal Food Pass offers advertising on a Canadian platform dedicated to halal food discovery. Restaurants can enquire about sponsored features, website promotions and monthly email placements.

What is intent-based restaurant advertising?

Intent-based restaurant advertising uses the context of a person’s search, such as their chosen location, cuisine or dish, to make a promotion more relevant. Its purpose is to connect restaurants with people exploring suitable food options.

Does advertising improve a restaurant’s ranking on Halal Food Pass?

No. Halal Food Pass keeps paid advertising separate from its restaurant rankings. Sponsored placements are labelled, and payment does not buy a higher position in search results or Best-of lists.

How can I advertise my restaurant on Halal Food Pass?

Visit the restaurant information page or contact the team. Include your restaurant’s name, location, what you want to promote and your preferred campaign dates.

Sources and data notes

• IndexBox — Halal Food Market Forecast to 2035, published October 5, 2026.
• Halal Food Pass privately held performance data, July–October 2026. The visibility comparison is approximate and relates to daily levels, not comparable monthly totals.
• Halal Food Pass — Information for restaurants and advertisers.

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